"I wanted to dislike them so badly."
That is a quote from our anonymous food blogger about going to various coffee shops around Greenville. She went on to say that as part of her new job that she wanted to have something to complain about so she could write a scathing review of some new place. We had a chat about journalistic integrity and her method of writing and how she should strive to be indifferent and neutral and just write the facts.
Two things came of that conversation. She gained a perspective on what it means to write, even if it is just for a lowly blog. Secondly, she gave me a delightful view of what the nature of Greenville coffee shops provide. Her idea shifted from what she could say that was bad about these places and turned to what was great about them because the beverages are very similar. Instead of comparing apples to oranges, she realized that she should be comparing apples to other apples and noting what was good about each variety and what there was to be had from each.
Spill the Beans, Starbucks, Coffee Underground, Brew and Ewe, Coffee to a Tea...you have all been shopped. See what a stranger said about your service and your ambiance. Get ready, we launch on Saturday.